Paul Alexandrow
corporate identity
Paul Alexandrow, Software Engeneering
logo    website    office papers
Corporate identity for Paul Alexandrow, a software engineering firm.
In close cooperation with the client, we developed the logo. In all areas of application it has the same size, since the main operation field of the company is behind the screen, a structure based on ‘0’s and ‘1’s, seen on the screen, that is again build up in pixels. The office papers have an appearance of ‘menu’ and ‘content’. The logo itself looks like as if it is built up of components, forming a new component. The same as the Website that looks like arranged objects, and shows this way the coded structure.